According to Bisnow, NoMa will soon be announcing that they are hosting two big cultural and entertainment events this summer, including a film festival. The purpose of the events is acquaint people (beyond the real estate and investment community) with NoMa's rapid development.
I wonder where in NoMa these events will be held. Much of the area still consists of scattered buildings with undeveloped lots in between. Also, I wonder whether these are completely new DC events or events that have been previously hosted elsewhere in DC.
On a side note, someone asked me whether there are any rumors about what will occupy the last 4K SF retail space at the ATF bldg. I speculated that it would be a general merchandise store (like those you typically see in office buildings) but I was wrong. According to the same article, it will be a "well known food service operator" offering a casual dining facility.